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Google Index Pages Keep Decreasing And Increasing.?

Guest alb3rt

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clients website It is currently at 12,100 pages indexed by google

now it is going down 100 pages every week or so... any suggestions before I get fired..?

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Does your site have an sitemap ? A sitemap submitted to Google Wembasters is mandatory to keep pages indexed and organised. Aslo Im wonderin why the pages get deindexed..

Posible causes

Admin is doing black hat promotion or spam

Content is duplicate, not unique

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