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Role of SEO in Digital marketing


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Role of SEO in Digital marketing
The role of SEO to increase exposure of your company to potential customers on search engines. A person who is responsible for your company’s SEO efforts will analyze and implement different website strategies in order to improve your ranking for certain topics or keywords. When customers are searching for specific services online through Google or other search engines, you want to ensure that your company is listed in the search engine results pages (SERPs), so that they can find you. If you’re on page 70 of the SERPs, then a potential customer likely won’t be able to find your company and click through to your website.

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