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What is Guest Posting?


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Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:
1. Attract traffic back to their website
2. Boost their domain authority using external links to high-authority domains
3. Increase their brand credibility and awareness, and
4. Build relationships with peers in their industry.

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