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Why Database Marketing is important?


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Some of the common reasons behind the growing importance of database marketing are-
1. Optimizes the customer segmentation process by separating existing customers from new leads
2. Helps in prioritizing your most valuable accounts and enables you to get the ability to predict customer behaviour.
3. Assists you in testing new ideas and products for instance Google first rolls out new features to a few specific advertisers before launching them to everyone
4. Alleviates the process of gathering feedback and understanding your customers’ needs
5. Empowers your brand to be relevant by optimizing engagement, plus also optimizes customer retention by building relationships
Helps in thought leadership credibility and builds brand affinity, plus it can be used for promotional campaigns of the future
 

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Database Marketing:

Database marketing is where a business collects data about its customers, such as Names, Addresses, Phone numbers, Purchase history, Customer support history, etc., to provide a better personalized experience and store all the personal and buying information about them. 

We need to keep it fresh and organized

Always keep adding new data

 

Benefits:

You own the data: 

Relying on social media or other remarketing platforms to keep your customer data is not safe and sufficient.

Personalization: 

The Internet is filled with marketing and sponsored ads, and in such cases, you can stand out among them all with your personalized message. 

Understand customers:

Understand what your customers need, their basic requirements, what problems they face, which of those problems you can solve, and where can you find other such people?

Segment customers:

By understanding your customers, you can segment them according to their location, demographics, behavior, likes, dislikes, and offer them what they require, and stop suggesting things they don’t care about. 

Create campaigns:

Database marketing allows you to choose the best time and date to start marketing campaigns and helps you make them more effective.

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