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An e-newsletter is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on the kind of content you have to share and the frequency in which subscribers expect your newsletters, you can send them on a weekly or monthly basis. An email newsletter is a neatly put together piece of content that's created to engage your subscribers and update them with new information. Personalize your newsletters to your subscribers’ behaviour, and boost the chance of success.

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