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What is Google Search Console?


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Google Search Console is a powerful free tool created by Google that helps users measure their site’s traffic, see keyword performance, fix issues, and receive messages from Google about their website. It provides insight on how a website is doing in organic search as well as ways to make adjustments to the site in the Google index. (Unlike Google Analytics though, Search Console only provides info on traffic that comes from web search not other segments like direct traffic, traffic from ads, or traffic from site referrals).

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Google Search Console is basically an essential tool for requesting indexing process as soon as some site is developed and published on the web. It can also be used for checking metrics, reports, issues that may occur, so it's really something that should be used on a regular basis.

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