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What is SERP?


nihitthakkar
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A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases, links to points of interest within the website. There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion.

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