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Difference between contextual backlink and non-contextual backlink


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Contextual backlinks can be outbound (links to other websites), or inbound (links to your own content) and are found within a body of text or paragraph. They can be within a blog, press release, article, or any type of written content that’s found online. They appear natural and are always relevant to the context of the destination site. 

A non-contextual backlink can be found within the same text but does not point to a related site or piece of content. A typical example of this is author bio’s at the end of articles or guest posts that may link out to their personal websites or social media platforms. It’s not wrong to include external links that aren’t relevant to your site, especially if it’s giving credit to individual authors. Just don’t include them in the body of your text.

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