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What is RPC (Revenue Per Click) ?


nihitthakkar
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RPC is Revenue Per Click which simply defines the average revenue for each individual click on all of your pay-per-click keywords and ads. When your Google Analytics account is synced with your Google AdWords account – and “Destination URL Auto-Tagging” and “Cost Data” are enabled – the AdWords sub-section of reports within the Traffic Sources section becomes enabled. Within that first “AdWords Campaigns” report, you should see a new 4th tab in the main report area, named “Clicks”. This is an import of all of your top-level Google AdWords data, just as it appears in the AdWords interface.

RPC simply allocates a value to every paid click. RPC can help you to identify ‘problem’ keywords that may be adversely affecting your campaign

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