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What is Scarcity marketing?

nihitthakkar

By nihitthakkar,
in Social Media Marketing (SMM)

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nihitthakkar Experienced

nihitthakkar

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Scarcity marketing is marketing that capitalizes on a customer's fear of missing out on something. It's based on the psychological principle that people want what is difficult to acquire. Stores always have sales that are 'ending soon'. Or they offer discounts that expire on a certain date.

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