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Marketing Automation Features


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Marketing Automation Features:
1. Lead nurturing: This is the process of sending a series of automated emails to engage the prospects by offering relevant information.
2. Personalized email marketing: Email personalization helps businesses to develop better relationships with their customers.
3. Campaign management: Companies can run email campaigns to nurture leads along the sales cycle. It enables teams to send direct and personalized emails to a large number of people.
4. CRM integration: This allows businesses to transfer lead information between marketing and sales.

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