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What is the use of anchor tag in SEO?


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Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

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An anchor tag is an HTML tag. It is used to define the beginning and end of a hypertext link. Search engines use the tag to determine the subject matter of the destination URL. Users click on the anchor text to reach the link target.

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It is a tag that you can attach to a word or a phrase, which brings readers down to a different section of the same page. The anchor tag or the <a> tag is one of the most important HTML tags in terms of SEO. The anchor text used under the <a> tag will dictate the Page Rank of your website, and define the subject matter of a web document from a search engine bot point of view.
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