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What is Google AdWords Remarketing.


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Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.

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Google Ads Remarketing also known as Google Display Network Remarketing allows businesses to display specific ads to customers and potential customers who have been to their website, mobile apps, as they browse the internet, watch YouTube videos and read online news. The tool also allows online and offline businesses to retarget their customers’ database.
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Google Adwords remarketing is specifically designed for customers who have already visited – or bought from – their website. Remarketing is also known as retargeting – because it re-targets the original target. Remarketing is the practice of showing ads to people who have already visited your site. You can create the ads, choose who sees them, and determine when they see them based on the parameters that Google Ads gives you.

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Google AdWords Remarketing allows you to turn unconverted visitors into conversions, and increase the revenue of your ecommerce store. Remarketing essentially allows you to add visitors to your website to a list, who will then be targeted with specific adverts of your choosing, based upon their actions on your site.

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