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What is Ad Rank?


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 Ad Rank is the position of an ad on Google page and determined by the bid amount, ad quality, ad thresholds, the competition, the context of the user’s search and the expected impact of extensions and other ad formats.

A good ad rank makes sure the ad gets more visibility than the others. Ad rank is recalculated every time the ad is eligible to appear, so the ad position can fluctuate every time depending on the above factors.


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It uses something called Ad Rank, a value that Google Ads uses to determine a paid ad’s position on a SERP. As far as components of Google Ads go, it doesn’t get mentioned as much as clicks, impressions and CTR but it’s a significant part of the PPC process general ad visibility.

Ad Rank = CPC Bid x Quality Score

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