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What is the use of search term report in Google AdWords?


Makoo2020
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Hi,
Search term report shows the list of queries that are getting visitors to your website. With the help of search term reports, you can find new negative keywords and find which keywords are more effective than the others. It helps advertisers to find potential keywords for the campaigns. Keyword list and search term lists are totally different.

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Search term list provides the list of all search term, which triggered your website.

Whenever a user find some keyword in search engine, it all saves in your google adwords search term list.

In the search term list we find out always the negative terms on which our ads got traffic but it's useless actually for us. We add that terms in negative keywords list.

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