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What is your process for Keyword Research?


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Step 1 (Analysis): Research words relevant to the industry/business and analyze the keywords used in the website of competitors to create a Keyword Bucket.

Step 2 (Research related keywords): Find out the best related set of words along with the current set of keywords you have.

Step 3 (Prepare long-tail Keywords): Create a list of long-tail keywords that are most likely to be searched by users.

Step 4 (Test keyword phrases on Google Adwords Keyword Planner): Keyword planner will help you cut down your list and give you a set of keywords that will optimize the performance of your website. Google Adwords is also an effective tool for competitor analysis.

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