Jump to content

Explain what is Google Quality Score?


Propertyseo2020
 Share

Recommended Posts

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
 

  • Your click-through rate (CTR).
  • The relevance of each keyword to its ad group.
  • Landing page quality and relevance.
  • The relevance of your ad text.
  • Your historical AdWords account performance.
Link to comment
Share on other sites

Hi,
One of the most common Google AdWords interview question, Google AdWords’s Quality Score is a rating given based on multiple factors like relevancy of keywords used, Click through rate, landing page quality and relevance, ad text relevants and the historical performance of the ads account performance. Google AdWords gives Quality score to each keyword on a scale of 1 to 10 and includes expected CTR, ad relevance and landing page experience. Basically, it’s a measurement of how relevant your ad to the user’s intent. Better the quality score, ad rank will get improved without spending more. With the help of 1-10 score, Google conveys advertisers how well they have chosen their keywords, writing ads, and designed lading pages.

Link to comment
Share on other sites

  • 6 months later...

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
1. Your click-through rate (CTR).
2. The relevance of each keyword to its ad group.
3. Landing page quality and relevance.
4. The relevance of your ad text.
5. Your historical Google Ads account performance.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

×
×
  • Create New...