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What are the drawbacks and problems of SEO automation tools?

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There can be some serious disadvantages to using automated tools for search engine optimization of a website.


Cannot Update Automatically

Automated tools for SEO can help you with its features to make changes to the content of the website or update it as necessary. However, these tools do not have any option which you can use to update the content automatically. Instead, automated SEO tools will only provide suggestions for the changes that you can make. You will have to change or update the content manually. Additionally, some automated SEO tools are available which can completely alter the content of the pages of your website.

Loss In Website Performance

You can use automated SEO tools to check how well your website is working. They can help you identify any problems with the optimization of the website. However, these automated tools can slow down the website and decrease its performance by a significant margin. This can be a big blow to your business especially if your website is visited by a lot of traffic continuously. This is one of the major reasons why you should avoid using automated tools for optimizing the working of your website.

Deterioration Of Link Quality

You should already be familiar with the importance of building quality links if you are conducting an SEO project for your website. Unfortunately, if you use automated tools to optimize your website and build links, then you will find that the quality of the links has deteriorated by a considerable margin. The links are one of the most important parts of your websites and you need to ensure that their quality is excellent. The SEO professional needs to give their own time and attention to ensure the quality of the links. Automated SEO tools are unable to identify quality links and therefore lower quality links will be used. The optimization process of your website will be greatly affected.

Banned By Google

Apart from the numerous drawbacks and disadvantages that automated SEO tools inherently possess, there is one other major problem with those tools. Google has completely banned the use of automated SEO tools to optimize the website. The process is considered to be unethical by Google. The search algorithms used by Google automatically penalize any website that they find has been optimized by automated tools. Google can even prevent these websites from being displayed on its search results pages.

Whichever you choose, it’s important to consider your options carefully. You need to feel confident that you’re making the right choice for your business both in the long-term and short-term and not just choosing the cheapest or easiest option.

You will likely find that a mixture of both automated, such as SERP Empire, and manual SEO will work for you and will be dependent on the tasks at hand. A successful SEO campaign should be built out over time where far-sighted decisions will pay dividends in the long run.

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It depends on the tools. I didn’t know about the tool you talking about but a common drawback of black hat SEO tools is that you need a lot of time to master the software. That said, not all of them, but almost of SEO automation software are designed to post links on websites that will represents a very bad neighborhood for the linked websites.

While these software can be interesting for churn & burn strategies, it’s really hard to get long terms results. I m not saying it’s impossible, but it’s well known that these tools are designed for short time results. Bear in mind that black hat SEO is an interesting world to learn thinking out of the box, and learn growth hacking. I don’t know if this is correct in English but, SEO automation software only show the “tip of the iceberg”


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