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The Best Times to Post on Social Media During COVID-19

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Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response.

First off, on Facebook - in Sprout's original report, it suggested that the optimal time for Facebook engagement was Wednesday between 11am and 12pm. In the COVID-19 version, based on data gathered between March and April, it notes that the current best times to post to Facebook, based on overall engagement trends, are Monday, Wednesday and Friday from 10am to 11am.

Facebook best times

Sprout notes that every day at 11 a.m. saw a slight peak in engagement, compared to the rest of the day, so if you're looking to maximize reach with your Facebook audience, it may be worth considering that mid-morning gap.

On Instagram, the current best times to post have similarly expanded.


Instagram best times to post

So on both Facebook and Instagram, your opportunities have stretched out, which would be reflective of the extra time people are spending on social platforms now that they're at home. Which may not be a great signal for workplace productivity - but either way, it seems that people are looking to a distraction in the mid-morning, which could be a key opportunity.

On Twitter, Sprout's analysts note that the best time to post hasn't varied significantly, but it has extended slightly.

Twitter best times to post

Again, that suggests that people are spending a little more time online, which expands your opportunity for connection.

And lastly, on LinkedIn, the best times have also seen a slight shuffle:

Sprout Social COVID-19 best times

So a little later in the week for LinkedIn, with a few options to consider.

Again, this data is not prescriptive - the only way to determine the true best time to post for your business is to experiment and see how your audience responds. It also, of course, depends on what you post, how you look to engage, what the goals of your posts are.

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