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Instagram's Looking to Fast Track the Deployment of Account Memorialization Tools in Light of COVID-19

Instagram has this week confirmed that it's fast-tracking the development of an account memorialization tool for users who've passed, in light of the impacts of COVID-19.

Instagram account memorialization

As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, the updated account memorialization process would add a 'Remembering' notifier below the profile image, and would display a new pop-up cover with a flower icon to any new profile visitors.

In response to Wong's discovery, Instagram confirmed that it is developing this feature, with the company then further clarifying to BuzzFeed that it's actually ramping up development of the option due to the ongoing impacts of COVID-19.

As per Instagram:

"We’ve been working on these updates for some time, though this is one – among others – that we’ve accelerated in light of COVID-19 to help support our community during a difficult time."

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