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What is a Google Penalty and how to avoid them?


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A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

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Hi Friends,

A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
Cloaking and/or Sneaky Redirects
Hidden Text
Keyword Stuffing
Pure Spam
Spammy Structured Markup
Thin Content With Little or No Actual Value
Unnatural Inbound and/or External Links

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