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What is ‘Site Search’ report in Google Analytics?


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Hi Friend,
If your website has a search bar, you need to ensure you're making the most of this valuable report in Google Analytics. The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website.

The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. This is actually even more valuable since organic keywords started appearing as “(not provided)”, as this report shows what people have actually typed, even if it is on your site instead of into Google – it’s likely that there are overlaps!

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  • 2 weeks later...

The Google Analytics Site Search reports allow you to see the search terms people use, the pages where they start their search, and the pages they navigate to from your search results page. These reports can provide insights into your content, navigation, and even your search campaigns.

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