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What is IP Exclusions in campaign?

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Hi Friends,
Exclude IP addresses
Getting unwanted clicks that are costing you? You can take your ads off certain neighborhoods of the Internet map, so to speak, by excluding computer or network IP addresses.

This article explains how to exclude Internet Protocol (IP) addresses by campaign so that all ads in that campaign are blocked from computers and networks associated with those addresses.

How to exclude IP addresses

  • Sign in to your Google Ads account.
  • In the page menu on the left, click Settings.
  • Select the campaign you'd like to exclude IP addresses from.
  • Click to expand the "IP exclusions" section. (Click Additional settings if you can't see the "IP exclusions" section.)
  • Enter the IP addresses you want to exclude from seeing your ads.
  • Click Save.

How to remove your IP address exclusions

  • Follow steps 1-4 (above).
  • Remove any IP address exclusions that you don't want to apply.
  • Click Save.
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