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How is bounce rate calculated?


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The definition of bounce rate is relatively simple to understand compared to other web analytics metrics. This does not mean that it is a superficial or unimportant fact since its analysis can reveal valuable insights.

The bounce rate offers information about the behavior of users of a website and shows their interaction on the page. Bouncing a web page consists of leaving it without interacting with the page in any way, such as writing a comment or clicking on a link. In other words, bouncing is about leaving the page before doing anything on it. The bounce rate is a parameter of Google Analytics to measure the interest of a website based on the visitor's circulation through it, at a higher bounce rate, less content visited, which means that another page similar to yours with less rate Bounce will be classified as better quality.

Rb = Tv/Te
Where Rb is bounce rate
Tv is a total one-page visit
Te is total entrance visits

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