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What Is Seo And Sem In Digital Marketing..?


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Search Engine Optimization is a part of Search engine marketing or Search marketing as it is widely known. Both processes aim to increasing visibility in search engines. The purpose of SEO is to optimize your website in order to recieve better rankings in the search results. On the other hand SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

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Hi Friends,

Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget.
 

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