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What do you mean by Cloaking?


PrimeItSolution

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Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.

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Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the webserver is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content. 

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