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What is long tail keyword?


ImpalaWardrobes

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long-tail keyword is a keyword phrase that aims to capture search traffic from a specific, often 3+ word search query. 

Long-tail keywords are used to target niche demographics rather than mass audiences. The "long-tail" refers to the search demand curve  -- as keyword terms become more specific and detailed, search volume becomes less competitive, but searcher intent becomes higher.

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A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms.
 

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some 3 to 4 keywords make small sentence and when some user type something on google which exactly match with that 3 to 4 keywords is call lang tail keyword. it means long keyword. 

for ex. : if user type "mobile phone under 10000" and google search result in which marketer use that keywords "mobile phone under 10000" then it is long tail keyword

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