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What is Keywords and also explain its types in SEO?


ImpalaWardrobes
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Hello Friends,

The search terms or words which are searched by the users in search engines like Google, Yahoo and Bing are called keywords in SEO. There are two types of keywords, Primary keywords and Secondary keywords.

1. Primary Keywords
Single and double word keywords are known as primary keywords. For Example SEO, Online Shopping, Mobile Prices, etc.

2. Secondary Keywords
More than Single and double words keywords are known as Secondary Keywords. Sometimes they also are known as long-tail keywords.

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SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

There are 4 different keyword match types in AdWords: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match

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  • 9 months later...

SEO keywords are words that show what a webpage is about and helps to connect a website with user intent. There are two main types, primary (words that are of the highest relevance) and secondary (also relevant but not as primary). There are also short tail (like one-two words) and long tail (more than four words). SEO can be complicated, and if you need such services, you can hire a marketing virtual assistant at https://europeanvirtualassistant.com/digital-marketing/ that will help with optimizing your website and helping with other marketing operations.

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A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

There are 4 different keyword match types in AdWords: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

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A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page's metadata and help search engines match a page to with an appropriate search query.

These types of keywords include:

   Broad match keywords

   Phrase match keywords

   Exact match keywords

   Negative keywords

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Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.
Types Of Keywords, as follows:- 
Short-tail keyword
Long-tail keyword
Short-term fresh keyword
Long-term evergreen keyword
Product defining keyword
Customer defining keyword
Geo-targeting keyword
LSI keywords
Intent targeting keywords, etc.

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