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What is a Google Penalty and how to avoid them?


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Hello Friends,

A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
Cloaking and/or Sneaky Redirects
Hidden Text
Keyword Stuffing
Pure Spam
Spammy Structured Markup
Thin Content With Little or No Actual Value
Unnatural Inbound and/or External Links

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  • 5 months later...
  1. Don't buy links. Links passing SEO value to your site should look natural. ...
  2. Don't overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. 
  3. Make original, quality content.
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Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page.
Here's the top 3 guidelines to avoid a penalty: Don't buy links. Links passing SEO value to your site should look natural. Make sure a “nofollow” attribute is added to any paid links (such as ads) and stay away from link schemes. Don't overuse keywords.

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