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What is keyword effectiveness index?


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KEI also called the Keyword Efficiency Index or Keyword Effectiveness Index, is an important index in the field of search engine optimization. It forms a criterion for measuring the effectiveness of certain keywords. It’s a mathematical comparison between the number of searchers (demand) for a particular keyword and the number of pages in the index of a search engine (supply) or so-called competition. Through keyword efficiency indexing, you can conduct statistical analysis of the keyword phrases that would be most successful on your page.

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Keyword effectiveness index: A mathematical representation of the popularity of a keyword measured in number of searchers (demand), compared to its popularity measured as the number of pages in a search engines index (supply). KEI is a statistical formulation that reveals the most effective keyword phrases and terms to use in optimizing your web pages for. Efficiency can be many things. According to KEI, it is efficient to optimize for keywords that have many searchers, but only a few competing pages.

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