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What are the advantages and disadvantages of having AMP?


PrimeItSolution

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Pros Of Using Google AMP

-Improved User Experience
-Fast Loading Pages Featuring Only Key Content
-Improved Google Search Rankings
-Conserve Server Resources
-Very Mobile Friendly Display

Cons Of Using Google AMP

-Stripped Down Version of Content
-Fewer Branding Elements
-May Strip Some Ads from Content
-Analytics Complications
-Different Display of Site Between Desktop and Mobile

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Disadvantages

AMPs May Not Increase Site Traffic. Because AMP content has a Google URL and resides in Google's servers, AMPs won't directly increase traffic to your website.

Coordination Problem.

Analytics Leave Much to Be Desired.

Advantages

Reduce the load time,

Low bounce rate,

Adjustment on any browser,

Mobile-friendly

 Enhanced SEO

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Advantage

1.   It speeds up website load time

2.  Enhanced SEO

3.  Low bounce rate

4.  The potential for increased ad views 

Dis Advantage

1.  Google AMP does not show your website’s navigation menus, sidebars, or other content discovery features

2.  AMP uses a highly limited set of HTML, JavaScript, and CSS

3.  AMP makes pages load so fast, 

4.  Does not support many other analytics platforms

5.  AMP is not easy to install, If you use a WordPress website, you can always install the AMP Plugin

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Advantages:

Improved User Experience

Fast Loading Pages Featuring Only Key Content

Improved Google Search Rankings

Conserve Server Resources

Very Mobile Friendly Display

First Index in mobile

Disadvantage:

AMPs May Not Increase Site Traffic. Because AMP content has a Google URL and resides in Google's servers, AMPs won't directly increase traffic to your website.

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