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What are long-tail keywords?


Papon

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Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

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Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific
 

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Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. These keywords have low search volume, low competition, and typically have high conversion rates.

We call these keywords “long-tail” because if you were to plot your keywords by their search volumes, these would be on the “long tail” end of the search demand curve, which means few people are searching for these terms each month.

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