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What KPIs do you use in social media reporting?


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A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. and it is measure with

  • Volume. The first – and easiest – social media metric to measure is volume. ...
  • Reach. Reach measures the spread of a social media conversation. ...
  • Engagement. ...
  • Influence. ...
  • Share of Voice.
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