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What is organic result and paid result?


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Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.

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Organic result is the result shown in the SERPs automatically by search engines according to the relevancy of the query. The organic result is achieved by maintaining proper SEO. Whereas paid result is the result shown by search engines after you pay for a specific keyword.
 

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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

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