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What is the use of anchor tag in SEO?


Papon

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Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. .Different browsers will display anchor text differently, and proper use of anchor text can help the page linked to rank for those keywords in search engines.

 

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The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You’re essentially creating a unique URL within the same page when you use this tag.

 

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