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How does a PPC campaign work?


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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.  It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

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PPC is an acronym that stands for Pay per Click and mainly refers to the ads that appear in the highest or lowest part of the search results. These are marked with the green “Ad” symbol. In addition to these ads, the pay per click campaigns also include banner ads that appear on different sites as part of the search and display network, on youtube, gmail, etc.

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