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Why is dwell time important?


PrimeItSolution

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  • 2 weeks later...

Dwell time is the length of time a person spends looking at a webpage after they've clicked a link on a SERP page, but before clicking back to the SERP results. You've done this lots of times, most likely. It's that brief moment when you evaluate the webpage you just clicked to visit.

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  • 4 weeks later...

Hi Friends,

This is the principle behind bounce rate and actual bounce rate. They don't have high actual bounce rates, but high standard bounce rates. This is why dwell time is a more reliable indicator of a page's quality and relevance than bounce rate, which some marketers feel is too simplistic to be trustworthy.

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