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Why you do a competitive analysis?


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  • 3 months later...

Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you'll be able to:

Identify gaps in the market
Develop new products and services
Uncover market trends
Market and sell more effectively

1.Determine who your competitors are.
2.Determine what products your competitors offer.
3.Research your competitors sales tactics and results.
4.Analyze how your competitors market their products.
5.Take note of your competition's content strategy.
6.Analyze the level of engagement on your competitor's content.
7.Observe how they promote marketing content.
8.Look at their social media presence, strategies, and go-to platforms
9.Perform a SWOT Analysis to learn their strengths, weaknesses, opportunities, and threats.

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  • 3 weeks later...

The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited

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  • 9 months later...

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