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What is a PPC conversion?


WoodsPainting

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PPC stands for Pay-per-click. It is a highly effective channel for websites and companies doing online lead generation. Lead generation(Often referred to as "lead gen") is a requirement for businesses that can't or won't do business with just anyone.

Conversion rate is calculated by dividing the number of conversions by number of clicks received for that ad.

 

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  • 1 month later...

A conversion is the action you want completed after your PPC ad is clicked on. Most commonly in the direct response world this action is a form submission or a sale, but a conversion could just as easily be a page view or a download depending on your program's goals.

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