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What is PPC and Google AdWords?


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Pay-per-click is commonly associated with first-tier search engines (such as google ads and Bing ads ). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

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AdWords is Google's PPC advertising platform and main source of revenue. Typically, PPC advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses which ads to be displayed and each ad's position based on factors including the ad's Quality Score (a measure of the relevance of the ad, primarily determined by click-through rate) and the advertiser's bid, or how much they're willing to pay for each ad click. This whole system functions very similarly to an auction.

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Google Ads offers types of assistance that fall under the class of PPC (Pay-Per-Click) Google promotions gives a web based publicizing stage created by Google, with which sponsors can pay to show notices, administration contributions, video content, and produce versatile application introduces.

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