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What is a good bounce rate for email?


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Bounce rates measure the percentage of how often your emails get “bounced” back to you. In other words, the email cannot reach the intended recipient and, therefore, must be returned to the sender with a notification of its bounced status.

If this sounds familiar, it’s because it’s the same way that physical mail works. If there’s something wrong with the address, it gets redirected to the return address.

In case you’re confused, this kind of bounce rate is totally different from a web page’s bounce rate. A bounce on a web page occurs when a user arrives at the site and leaves without interacting with anything.

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