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What is SMO?


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Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

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Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.

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Social media optimization (SMO), by multiple social media outlets and communities, increases product, brand or event awareness to generate viral advertising. SMO is similar to SEO in that it is intended to drive traffic to your Website. Search engine optimization.

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SMO i.e. Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. With social media optimization, comes a fantastic benefit – it helps you develop a good link profile so that your website gets quality traffic from search engines as well. Some other advantages include:

  • SMO can attract niche customers/clients to your website
  • SMO helps you achieve better return on investment (ROI)
  • SMO creates a buzz on the Internet about your products/services, which helps your company gain attention

A good SMO training course can teach you how to do SMO practically and finally lead you into a Social Media Optimization expert.

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