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What are link exchanges?


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  • 2 weeks later...
Link exchange is not always bad. It is normal that all sites do have some reciprocal links. Just don't over do it. Remember to maintain the natural link diversity.

And about the placement of the links, my recommendation would be to plan it for the user. So whatever feels most natural and useful for the user. Maybe it would be a good idea to make an article about other companies that do health and safety training and tell there shortly about each training. Plain link lists are usually boring/useless for the user and search engines don't value them either.

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