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What is Google Alerts?


handmaderug

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Google Alerts is one of the most versatile online tools. It allows you to listen to conversations you may not be aware of. Conversations that involve you or your brand (and maybe even your competitors). As you manage your online presence, it’s important to listen to what people are saying and how they are saying it. You want to know if other sites are linking to you, quoting you, supporting you, or complaining about you. You want to know what your competition is up to and how they are faring. Enter Google Alerts, the free online tool that lets you track keywords and phrases effortlessly so you never miss another important conversation.You can set up any number of Alerts (up to 1000 per email address) to help you monitor online activity for the search terms of your choice.”

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Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.

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Google Alerts are pretty cool. You can find out any time your brand is mentioned online, without going looking yourself. BUT, they are really not that reliable.

Leading PR professionals now see Google Alerts as merely “a backup” to their chosen media monitoring tool. That’s exactly how we recommend you use them, too. And while no tool is 100% accurate, Google Alerts really isn’t all that close.

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Google Alerts is pretty simple (and free!) to use. You enter a word or phrase, and you'll be alerted by email whenever Google finds new mentions on the web. Tracking mentions related to your business or brand can reveal opportunities for link building, brand building, partnerships, and more

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