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What is a No-Follow link?


smartlinktechlab

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No follow links are links with a rel=”no follow” HTML tag applied to them. The no follow tag tells search engines to ignore that link. Because no follow links do not pass Page Rank they likely don't impact search engine rankings.

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nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.

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