Jump to content

What is schema tag in SEO?


smithmary01

Recommended Posts

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.

Link to comment
Share on other sites

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.

The reason why it's important to have working schema is because if you don't, you can't get your rich snippets, which defeats the entire purpose. The best way to check the validity of your schema is by using another Google tool called the structured data testing tool.

Link to comment
Share on other sites

  • 6 months later...

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. The schema markup told the SERP to display a schedule of upcoming hotel events.

Link to comment
Share on other sites

Schema Markup is a powerful method to boost your SEO and to increase your exposure on SERPs. Even though schema markup is easy to create, it isn’t used as often as other elements of SEO.

Many people don’t even know what it is or what it is used for. In this guide, you will find everything you need to know about schema markup to start creating your own schema markup.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...