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What is Google's "EAT" algorithm?


swatijain2233

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E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.
 

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E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings.

 

E-A-T is part of Google’s ongoing attempts to stop people gaming the system, by forcing them to create useful quality content. Websites, companies, and content creators are all under the lens.

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