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What is the difference between clicks and impression?


Papon

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Hello,

When you are using paid advertising your advert will be shown a number of times depending on how much you have paid. Every time your advert is shown counts as an impression, but this has nothing to do with the number of visitors generated by the advertisement. Clicks on the other hand are the number of people who have clicked on your advert and been taken to your site.

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An ad impression is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer. In simple terms, this is the number of times that image appeared on any computer screen anywhere in the world. As an advertiser this is the least advantageous way to purchase advertising. Yes your ad is being viewed, but what is it really doing for you?

A click-through is the actual number of times someone has taken their cursor, placed it on your advertising image and used their mouse to click on that image and be taken to your website. This is the most advantageous way to purchase advertising for the advertiser, because it really takes all the guess work out of the equation. You’ll know exactly how many visitors will visit your site relative to the ad purchase. Once the end-user is on your website, it should be engaging and interactive enough to generate some sort of emotion to make contact with you.

It’s important to know the difference between these terms because it will make a difference when perusing a Pay-Per-Click campaign

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  • 1 month later...

When you are using paid advertising your advert will be shown a number of times depending on how much you have paid. Every time your advert is shown counts as an impression, but this has nothing to do with the number of visitors generated by the advertisement. Clicks on the other hand are the number of people who have clicked on your advert and been taken to your site.

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Ad Clicks is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.

 

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