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What is the difference between clicks and impression?


Papon

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Hi Friends,
When you are using paid advertising your advert will be shown a number of times depending on how much you have paid. Every time your advert is shown counts as an impression, but this has nothing to do with the number of visitors generated by the advertisement. Clicks on the other hand are the number of people who have clicked on your advert and been taken to your site.

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Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Impressions is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.

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