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What is Quality Score?


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Hello Friends,

Quality score is a metric used in Google Ads that is based on the CTR of your ad, the relevance of your ad, and the experience users have on your landing page.

Or, basically, a way for Google to say this is how satisfied we expect users to be not just from your ad, but in the results they get in clicking your ad.

 A higher score means that Google likes your ad and that you can get better positioning on the page while paying less for the position.

A low quality score, and you’ll have to pay more to have your ad displayed more prominently.

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